VP, Customer & Global Marketing
Flying Tiger Copenhagen
- København
- Permanent
- Fuldtid
- Lead the transformation of the marketing department into a results-driven powerhouse encompassing:
- Establishing and promoting brand awareness across multiple countries
- Implementing marketing automation to expand and engage our customer base effectively
- Develop the Global Marketing Strategy:
- Campaign strategy, execution, and planning
- Local & Global alignment of campaign execution
- Track and Measure Marketing Investment Results.
- Define and lead an integrated strategy across all marketing channels; integrating our online (SEM, SEO, Mobile, Display, Email, and Social Media), as well as offline.
- Promote data best practices and play an essential role in cultivating a data-driven culture throughout the entire organisation, making analytical methods accessible and comprehensible to non-data people.
- Collaborate with the technology leadership team to establish a long-term vision and formulate a roadmap for data science initiatives.
- Collaborate with cross-functional partners and executives across product, engineering, commercial, finance, and marketing to set and achieve business objectives while developing data-informed strategies and roadmaps.
- Identify ways to utilise data science, machine learning, and analytics for enhancing product features and capabilities. Lead efforts to leverage data and expertise to enrich customer experience.
- Marketing Driven Top-line Growth and enhance Marketing ROI
- Manage and Drive Store and E-commerce Traffic
- Increase Brand Awareness
- Increase Customer E2E Satisfaction
- Increase Customer Lifetime Value
- Manage Marketing HQ Budget and Co-Manage Marketing Local Budgets
- Build Marketing Automation Program (Loyalty)
- 10+ years of experience in data analysis, market research, marketing strategy, and data science
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a diverse team.
- Natural ability to collaborate cross-functionally and strong stakeholder management skills
- Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.
- High ethical standards and respect towards values and opinions - is ambitious and passionate about his/her work and thrives with challenges
- Flexible, pragmatic, and positive attitude
- Ability to connect, build relations and communicate effectively
- Ability to engage, motivate and mobilize teams
- Great organizational skills and ability to perform and adapt to a high demand, time-sensitive, fast-paced changing environment
- Enjoys working with different cultures in a global environment
- Probably the best location - in the heart of Copenhagen
- Relocation support for you and your family
- Attractive pension and bonus plan
- Private health insurance - also including children
- Flexibility with the opportunity of working from home
- Special discounts in our own Flying Tiger Shops
- Fun, dynamic, and international work environment founded in Scandinavian culture
- Delicious restaurant food in our own canteen everyday - including cake on Thursdays
- A social and informal workplace with parties, Friday bars, staff club etc.
- Celebration and many other occasions to eat cake
- And much more…