Senior Brand Manager (Maternity Cover)
HelloFresh
- København
- Permanent
- Fuldtid
- Lead comprehensive analysis of market trends and customer insights to inform high-level brand initiatives and strategies
- Develop and implement comprehensive and compelling 360° marketing campaigns that addresses consumer barriers and resonates across all channels and touch points, including ATL, social, digital, and other media channels
- Analyze and optimize campaign performance with data in collaboration with the local media team and global teams
- Lead and execute various brand activities incl. ATL campaigns and mid-funnel strategies, while ensuring ownership of creative direction and execution
- Support developing and execute on the Nordic brand strategy for 2025, ensuring alignment with global vision and Nordic strategic priorities
- Manage budgets and utilize advanced analytics to track brand performance against KPIs, optimizing for ROI
- Enhance brand experience across the marketing funnel and customer journey by driving collaboration with brand team members
- 5+ years of proven experience in brand management, ideally within the FMCG sector with a track record of developing and implementing successful marketing strategies
- Previous experience working on integrated marketing campaigns across multiple channels
- Experience with media planning is a plus
- Demonstrated success in leading and driving innovative initiatives from concept to launch cross functional teams
- Strong project management, problem-solving, and analytical thinking skills
- Able to work in a fast-paced environment and manage multiple projects / timelines simultaneously
- Familiarity with the Nordic media landscape and local trends, particularly in food and health
- Creativity and innovation in marketing approaches, with a keen eye for market trends and consumer behaviors
- Excellent communication skills, capable of inspiring teams and collaborating across departments
- Native speaker of one Nordic language, but able to understand all three languages
- A meaningful impact on top- and bottom-line of HelloFresh Nordics
- Freedom of idea and initiative, execution and implementation of your own ideas
- The opportunity to engage and collaborate with colleagues across the globe
- A significant discount on your weekly HelloFresh box
- Mental health support through online subscriptions
- Monthly pension scheme including health insurance benefits
- A diverse and vibrant international environment of 35+ different nationalities
- Subsidized healthy lunches
- Additional perks: Discounts for our neighboring gyms, company events and parties, fruit & snacks in the office and free Friday bar
- Apply with your CV (In English please)
- If we see a match, you'll have a call with one of our recruiters to share more about what you can bring to the team
- Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
- We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found