Product Marketing Manager, Large Accounts
Kahoot!
- København
- Permanent
- Fuldtid
- Define and implement marketing campaigns and commercial initiatives for lead generation, building quality pipeline for the assisted sales team
- Work in collaboration with those responsible for customer reference production, and ensure sufficient output and use of these to attract new customers and expansion of existing customers
- Define and produce ready-to-use sales enablement material for our enterprise offerings
- Cross-functional collaboration with leadership, product, sales, and support to define, produce, and implement go-to-market strategies and achieve business objectives
- Ensure high quality across all initiatives
- Plan, align, and report on all Large Account activities with and for our senior management
- Define personas and other key stakeholders for communication through close and frequent dialogue with customers
- Create value propositions and unique selling points aligned with personas, service capabilities, and roadmaps
- Identify market opportunities and drive initiatives to support Assisted Sales
- Analyze marketing performance and campaign outcomes, and identify trends
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Provide efficient and clear communication to internal and external stakeholders
- Support the Reseller Program with customer ready sales-material
- Bachelor's or Master’s degree in marketing, business administration, branding or similar
- Excellent communication skills, and proficiency in English a must
- Analytical with a strong understanding of business and commercialisation
- A good understanding of and passion for technology and customer communication is a must
- Demonstrated project management experience
- Structured, self-driven, and not afraid to act on initiative
- Proven ability to think strategically and execute methodically
- 5-7 years of experience in sales and/or marketing, preferably in the software industry
- Experience in B2B Software / SaaS is a definite plus
- A competitive compensation package
- Home broadband allowance
- Mobile phone subscription
- Hybrid work setup
- Flexible working
- Buddy program
- Social and company events (virtual and in-person)
- A diverse, friendly, and international environment
- Modern office in central Copenhagen