Brand Manager Oncology

Astellas Pharma

Danmark
Permanent
Fuldtid

1 måned siden

About Astellas:At Astellas we offer an inspiring place to work and a chance to make your mark in doing good for others.Our expertise, science and technology make us a pharma company, our open and progressive culture is what makes us Astellas. It's a culture of doing good for others and contributing to a sustainable society.Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword, it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team, or division.Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best minds together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.About This Job:As the Oncology Brand Manager, you will be responsible for maximizing the opportunities for our late-stage Prostate Cancer drug. In the coming years you will manage the strategy plan and drive an appropriate Omnichannel approach for this brand in the Nordic context and setting.This is a key brand for Astellas Nordics and the brand is in the later part of its lifecycle but is, and will, until patent loss, remain the most important brand for the Nordics. You will maintain close working and collaboration with the entire Oncology Business Unit and associated Brand Managers to ensure success in this close-knit team.Hybrid workingAt Astellas we recognise that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.Key Activities for this role:

Gather local market information, risks and needs to generate insights and opportunities and provide input to the appropriate regional/global brand teams.
Co-create brand content in alignment with operational plan using a tailored omnichannel approach in accordance with affiliate regulatory needs. Drive the Omnichannel approach utilising/exploring all appropriate suitable channels.
Lead the Affiliate cross-functional brand team together with the Medical Manager and ensure full alignment/implementation of field activities according to brand strategy/plan, including training of field personnel together with relevant partners.
Responsible for creating and managing the brand promotional budget together with BU Director and Business Managers. Work collaboratively with the Commercial Insights team to develop the country brand forecast and contribute to the cross-functional integrated global brand plan (iGBP) as appropriate.
Represent Nordic affiliate in regional (EST-C) product teams and if appropriate, global functional/taskforce teams. Work closely with other Affiliate Brand Managers in the Area Market (MSM) to support delivery of the Area objectives.

Essential Knowledge & Experience:

Significant and relevant experience of working in a pharmaceutical company with a good understanding of Omnichannel marketing and digital solutions that bring value to the customer.
Robust experience of contributing to the development and implementation of brand strategy for the Nordics and solid experience of managing the brand life cycle, particularly the later stage. Knowledge of the Oncology TA highly desirable
End-to-end project management experience with a proven record of planning and managing content development/delivery.
Fluent in written and verbal business English with one Nordic language. Effective communication skills and able to articulate/convert knowledge and data into language which has meaning for multiple audiences.
Comprehensive understanding of local industry and regulatory requirements and the impact of commercial activities in the market. Able to balance strategic and operational activity with a bias towards execution.

Additional information:This is a full time, permanent position based in Denmark. Candidates will need to be able to travel the office when requiredWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Astellas Pharma

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